Fractional Marketing · Trusted by 80+ growing brands

Fractional Marketing built for growth.

A senior fractional marketing team — strategy, execution and creative under one roof. No bloated retainers. No vanity metrics. Just measurable growth.

See client results
  • Live in 14 days
    Fast onboarding & execution
  • ROI-led
    Revenue, not impressions
  • Senior team
    Social leaders & specialists
  • Flexible
    Month-to-month, no lock-ins

Powering growth for ambitious brands across Australia & beyond

Push Pull Fitness
House
Electrex
FloCryo
Wilson Medic One
MP Cleaning
What we do

A full marketing team — plugged into yours.

Replace the generalist marketer (or that patchwork of freelancers) with a senior team covering every channel that drives growth.

Paid Media Management

Google, Meta & YouTube campaigns engineered to lower CPA and scale revenue, profitably.

SEO & AIO

Rank in Google and inside AI search (ChatGPT, Perplexity, Gemini). Built for the new search era.

Landing Pages & CRO

High-converting pages and funnels — designed, built and tested to turn clicks into customers.

Creative & Ad Production

Scroll-stopping static, motion and UGC creative produced in-house and built to perform.

Email & CRM Automation

Klaviyo, HubSpot and lifecycle flows that nurture, retain and unlock recurring revenue.

Analytics & Tracking

GA4, server-side tracking and dashboards so you know exactly what's driving growth.

Why Cape

Hire a marketing team without hiring a marketing team.

For most growing businesses, hiring a full in-house marketing team is slow, expensive and risky. Cape gives you on-demand access to senior social marketing leaders, paid media specialists, SEO leads, designers and analysts — all working as one team for less than a single full-time hire.

  • Senior-level thinking, not junior trial-and-error
  • Hands-on execution — not just strategy slides
  • Startup and scale-up DNA — we've been in the trenches
  • Built for performance, not bloated retainers
Need
In-house hire
Cape Digital
Cost vs full-time hire
$220k+ / yr salary
Fraction of the cost
Speed to launch
2–3 month hiring cycle
Live in 14 days
Skill coverage
One generalist hire
Full senior team
Execution
Strategy decks, slow output
Hands-on, in-market fast
Flexibility
Long-term liability
Scale up or down monthly
Client success

Real businesses. Real numbers.

We don't do vanity metrics. Here's what happens when senior strategy meets relentless execution.

Health & Fitness — Push N Pull Fitness

Scaling a newly acquired gym into a predictable membership engine

70+
New sign-ups (3 mo)
$70k+
Annual recurring revenue
10x
Branded search growth
Challenge
A newly acquired gym needed a reliable acquisition channel to drive consistent membership sign-ups.
What we did
Meta Ads, Google Ads, landing page development and conversion-led creative design.
Local Services — MP Cleaning

Driving local growth for a residential & commercial cleaner

50–70
Leads per month
$20–30
Cost per lead
+300%
YoY organic traffic
Challenge
Strong reputation but reliant on word-of-mouth — no scalable lead channel across Ottawa and Hamilton.
What we did
Hyper-local Google Ads, Meta Ads with before/after creative, and local SEO across key suburbs.
Health & Wellness — FloCryo

Driving bookings for a premium body contouring clinic

300+
Leads in 6 months
$20
Avg. cost per lead
70–80%
Leads → consults
Challenge
Under new ownership, FloCryo needed predictable lead generation and local brand visibility on the Sunshine Coast.
What we did
Local Google & Meta Ads, on/off-page SEO and conversion-led content for fat freezing, cryotherapy and wellness services.
Industries we know

We understand your industry's growth levers.

Channels work differently in healthcare than they do in DTC. In property than in SaaS. We've executed across each of these verticals — so you skip the learning curve and go straight to the tactics that actually move the needle.

Healthcare & Clinics
Education & RTOs
Fitness & Wellness
Property & Real Estate
Local Service Businesses
E-commerce & Consumer Brands
Professional Services
B2B SaaS & Tech
How it works

Live in 14 days. Compounding from day one.

A simple, low-friction onboarding designed to get your team executing immediately.

01

Strategy & Audit

We dig into your funnel, accounts and data — and map a 90-day growth plan.

02

Execution & Build

Campaigns, creative, landing pages and tracking — built and live, fast.

03

Optimise & Scale

Daily testing, weekly iteration, monthly scaling. We chase what works.

04

Reporting & Growth

Clear dashboards, honest reporting and a partner that stays accountable.

Limited slots — we onboard 3 new partners per month

Ready to grow with a team that actually moves the needle?

Book a free 30-minute consultation. We'll audit your current marketing, identify the biggest growth opportunities, and show you exactly how a senior team can plug in.

No pitch. No pressure. Just a real growth plan.
Performance-led
Built for ROI
Live in 14 days
Fast onboarding
Month-to-month
No lock-in contracts